Product development and innovation
SAP S/4HANA, SAP PLM, SAP Product Compliance and SAP Document Management
Consumer Products
Build Faster, Smarter and More Resilient CPG Operations on SAP
Oraya® helps growing consumer packaged goods (CPG) companies simplify operations, respond faster across the supply chain, connect with consumers and bring new ideas to market, all on SAP’s industry-leading platform.
Expertise that fuels growth and innovation
CPG companies are under pressure from every direction: fast-changing consumer tastes, shorter product lifecycles, complex multichannel distribution, pricing pressure and rising compliance demands. SAP supplies the platform, and Oraya® makes it work for your business.
Oraya® brings CPG expertise, proven SAP delivery models and industry accelerators to food, beverage, personal care and household products companies, helping them:
- Speed up product innovation and time to market.
- Sharpen demand planning and supply chain visibility.
- Lower operating costs and manufacturing waste.
- Get more from pricing, promotions and revenue management.
- Grow across channels without sacrificing quality or compliance.
- Advance sustainability goals and circular business practices.
Outcomes we deliver
We help CPG organizations run efficiently, react quickly to market shifts and deliver a consistent experience to every consumer:
Simplify complex, high-volume operations from sourcing to shelf.
Work more closely with suppliers, distributors and retail partners.
Improve forecast accuracy and optimize inventory.
Shorten development cycles and reach the market sooner.
Use artificial intelligence (AI) and analytics to optimize pricing, promotions and assortment.
Meet regulatory, quality and food and consumer safety requirements.
Build sustainable, consumer-centered business practices.
Why SAP for consumer products?
SAP is designed for companies working in fast-moving, multichannel, consumer-driven markets. Its integrated platform helps CPG organizations:
- Plan for and react to changing consumer demand in real time.
- Standardize processes across research and development (R&D), manufacturing, supply chain and finance.
- Optimize pricing, promotions and trade spend.
- Raise product quality, safety and compliance.
- Connect end-to-end operations on one digital core.
- Use AI, predictive analytics and automation for better decisions.
With SAP, CPG organizations gain a digital foundation for operational excellence, scale and consumer-focused innovation.
Solutions that support the CPG value chain
Oraya® matches SAP technologies to the needs of CPG companies across the full product lifecycle:
Manufacturing and quality
SAP Digital Manufacturing, SAP QM, SAP EWM, SAP TM and lot and batch traceability
Supply chain and distribution
SAP IBP for demand and supply planning, SAP TM and EWM and SAP Business Network
Finance and commercial operations
SAP S/4HANA, SAP Revenue Accounting and Reporting, SAP Subscription Billing and SAP Analytics Cloud
AI and advanced analytics
AI-driven demand sensing, predictive inventory, revenue optimization and natural language consumer insights
Consulting and services for CPG organizations
Oraya® supports CPG companies at every stage of growth:
SAP selection and solution design
Right-sized architecture built on industry best practices
SAP implementation and industry accelerators
Fast deployment with preconfigured CPG processes
Integration with manufacturing, lab and quality systems
MES, QMS, LIMS and ERP integration
Cloud migration
A move to SAP cloud with testing, documentation and security frameworks
Ongoing SAP AMS and optimization
Support for complex CPG operations, trade spend and multichannel processes
User adoption and change enablement
Training, SOP updates and adoption programs for multichannel and regulated environments
Solution Spotlight
Oraya CPG Suite from Oraya®
A preconfigured SAP solution for growing CPG companies.
Oraya CPG Suite pairs industry best practices with rapid deployment to support product, manufacturing, supply chain and commercial operations from end to end. Key features:
- Preconfigured processes for product development, finance, procurement, manufacturing and distribution
- Real-time visibility across every channel: business-to-business (B2B), business-to-consumer (B2C) and direct-to-consumer (D2C)
- Support for regulatory, quality and safety requirements
- Rapid deployment with prebuilt documentation and accelerators
- AI and analytics for smarter demand, inventory and pricing decisions
